Mediameeting was born on 14 January 2004 out of the coming together of 3 friends

Anne-Marie de Couvreur, Frédéric Courtine and Jean-Louis Simonet
 who shared a great ambition: to create the first French enterprise radio operator.

GAME-CHANGING TECHNOLOGIES
2004

Digital radio technologies were starting to gain a foothold and we thought it was just the beginning. But new waves of digital technology were already on the way and radio would never be the same again.

STRATEGIC ARCHITECTURE: MAKE IT MEANINGFUL
2005

Intuitively, we knew radio had to be meaningful. Companies would only buy intelligence, so intelligent content is where we would add value.

IT ALL STARTS WITH STUDIOS
2006

We obviously had to start by investing significantly in digital studio technologies. Quality and responsiveness proved the keys.

THE DAWN OF NEW RADIO
2007

That year we received 4 calls from key accounts. We didn’t have time to prospect for business, so the customers came to us. A whole new generation of radio stations was born.

POPULARIZING THE MEDIA
2008

We could see that the new media needed to raise its profile. That meant engaging people and arousing their interest. That year was devoted to popularizing enterprise radio, and it worked. The first requests for proposals came out and enterprise radio became a fixture of communications strategies.

THE MOVE INTO TRAFFIC INFORMATION
2009

At this stage, our formats had proved their worth to communicators. Now it was time to explore uncharted territories, starting with traffic information for public transport passengers. That year, French railway operator SNCF Transilien chose Mediameeting to create Radio Ligne D. A few years later, this would be followed by radio stations for lines N, R and U, and then Infolignes and a great new adventure with thousands of hours of training for railway personnel.

A DIGITAL GENERATION AWAKES
2010

This is the year digital really arrived at Mediameeting, as we opened a succession of dedicated facilities and began to develop apps. Digital technologies were now become increasingly central to our operations.

TUNING UP PERFORMANCE
2011

In the space of 7 years, we set up 19 digital studios in Paris, Toulouse, Agen and Bordeaux, investing a lot of time, money and effort to make the business profitable. By now, Mediameeting was not only a top performer, increasing revenues by 30 to 100% each year; it was also in solid financial health. This was no easy task, but we did it by being ambitious, exacting and above all humble.

COMMUNITIES CATCH ON
2012

In 2012, enterprise radios began to reach out beyond the corporate sphere to communities. By now, companies were broadcasting 2, 3, 4 or 5 different programmes. Communities looking to move their communication up a gear created their own radio stations. Magic!

REINVENTING OURSELVES
2013

NEXT, the strategic plan for 2014-2020, was conceived. Mediameeting reorganized itself into Business Units, headed by ‘intrapreneurs’ with responsibility for their market. The new organization was driven by the need to be nimble and create momentum across the enterprise.

THE FUTURE BECKONS...
2014

26 May 2014, Sanef selected Mediameeting to operate its traffic information radio stations.
The same day, Mediameeting acquired A2PRL (formerly AFP audio), the leading French radio news agency.
In the space of a month, the company grew from 80 to 130 employees.

A new chapter in Mediameeting’s history was written.
And now an international destiny beckons.

One thing’s for sure: the adventure is just beginning.
Thank you, everyone.