Anne-Marie de Couvreur, Frédéric Courtine and Jean-Louis Simonet who shared a great ambition: to create the first French enterprise radio operator.
Digital radio technologies were starting to gain a foothold and we thought it was just the beginning. But new waves of digital technology were already on the way and radio would never be the same again.
Intuitively, we knew radio had to be meaningful. Companies would only buy intelligence, so intelligent content is where we would add value.
We obviously had to start by investing significantly in digital studio technologies. Quality and responsiveness proved the keys.
That year we received 4 calls from key accounts. We didn’t have time to prospect for business, so the customers came to us. A whole new generation of radio stations was born.
We could see that the new media needed to raise its profile. That meant engaging people and arousing their interest. That year was devoted to popularizing enterprise radio, and it worked. The first requests for proposals came out and enterprise radio became a fixture of communications strategies.
At this stage, our formats had proved their worth to communicators. Now it was time to explore uncharted territories, starting with traffic information for public transport passengers. That year, French railway operator SNCF Transilien chose Mediameeting to create Radio Ligne D. A few years later, this would be followed by radio stations for lines N, R and U, and then Infolignes and a great new adventure with thousands of hours of training for railway personnel.
This is the year digital really arrived at Mediameeting, as we opened a succession of dedicated facilities and began to develop apps. Digital technologies were now become increasingly central to our operations.
In the space of 7 years, we set up 19 digital studios in Paris, Toulouse, Agen and Bordeaux, investing a lot of time, money and effort to make the business profitable. By now, Mediameeting was not only a top performer, increasing revenues by 30 to 100% each year; it was also in solid financial health. This was no easy task, but we did it by being ambitious, exacting and above all humble.
In 2012, enterprise radios began to reach out beyond the corporate sphere to communities. By now, companies were broadcasting 2, 3, 4 or 5 different programmes. Communities looking to move their communication up a gear created their own radio stations. Magic!
NEXT, the strategic plan for 2014-2020, was conceived. Mediameeting reorganized itself into Business Units, headed by ‘intrapreneurs’ with responsibility for their market. The new organization was driven by the need to be nimble and create momentum across the enterprise.
26 May 2014, Sanef selected Mediameeting to operate its traffic information radio stations. The same day, Mediameeting acquired A2PRL (formerly AFP audio), the leading French radio news agency. In the space of a month, the company grew from 80 to 130 employees.